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When the first smartphone was introduced, very few people could perceive that it had the capability of surpassing computers in terms of internet usage. Today, there are very few internet-based activities or services which cannot be accessed via smartphones. An average internet user is more likely to use a mobile application on his or her smartphone...

Mobile apps are the latest and probably the most effective way for businesses to interact with their customers. A mobile can be accessed by a user anytime, anywhere, without any physical effort. A business can use it to become a constant companion for its customers. It does not mean that the job of a business ends by releasing a mobile...

The key to success for any business enterprise is a strong relationship with the customer. Establishing a good relationship with customers is in itself a very difficult task for a business. However, it is the maintenance of an already established relationship which demands every business enterprise to walk a few extra miles. The businesses must...

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